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What is a Cadillac?

What is a Cadillac?

Cadillac became General Motors’ prestige division, devoted to the production of large luxury vehicles. The Cadillac line was also GM’s default marque for “commercial chassis” institutional vehicles, such as limousines, ambulances, hearses and funeral home flower cars, the last three of which were custom-built by aftermarket manufacturers.

How did the Great Depression affect the Cadillac brand?

The Great Depression sapped the auto industry generally, with the luxury market declining more steeply; between 1928 and 1933, Cadillac sales declined by 84% to 6,736 vehicles. Exacerbating sales performance for the Cadillac brand was a policy, reflective of the times, which discouraged sales to African Americans.

What are the major markets of Cadillac?

Its major markets are the United States, Canada, and China. Cadillac vehicles are distributed in 34 additional markets worldwide. Cadillac automobiles are at the top of the luxury field within the United States. In 2017, Cadillac’s U.S. sales were 156,440 vehicles and its global sales were 356,467 vehicles.

What is book by Cadillac?

In early 2017, Cadillac launched Book By Cadillac, a vehicle subscription service which was initially available in New York City. In November 2017, it was announced that Book by Cadillac would be expanding to Dallas and Los Angeles.