What is a meta description Google SEO?

A meta description is the small blurb that appears underneath your website on the SERP that includes information about your page. It is designed to provide users with a brief summary of the content on your page so that users know if the page will answer their question.

How do I write a meta description on Google?

Characteristics of a good meta description

1. Keep it up to 155 characters.
2. Use active voice and make it actionable.
3. Include a call-to-action.
4. Use your focus keyword.
5. Show specifications, where possible.
6. Make sure it matches the content of the page.
7. Make it unique.

Does Google use meta description?

Google uses a number of different sources to automatically determine the appropriate snippet, including descriptive information in the meta description tag for each page. We may also use information found on the page, or create rich results based on markup and content on the page.

How important is meta description in SEO?

A compelling meta description has the power to raise the click-through rate of your organic search results. That means more of the people who see your page in the search results will actually click through and land on your site. That means more traffic for you, even if your ranking stays the same!

How long can meta descriptions be?

Optimal meta description length Meta descriptions can technically be any length, but Google generally truncates snippets to ~155-160 characters. It’s best to keep meta descriptions long enough that they’re sufficiently descriptive, so we recommend descriptions between 50 and 160 characters.

Does Meta Description affect SEO?

Do Meta Descriptions Affect SEO? The short answer is no, they don’t technically impact SEO. Meta descriptions affect organic click-through rate (CTR), which is an important metric.

Why does Google not use my Meta description?

There are many situations where the search engines won’t display your title tag or meta description. The title or meta description you specified is too short or too long. The title or meta description you specified is not an accurate reflection of what your page is really about.

Do meta descriptions affect SEO 2021?

What is a good meta description?

A meta description is a snippet of information that appears below the title in a SERP. Its major purpose is to provide useful information about the contents of a webpage. A good meta description is also responsible for convincing the visitor to click through your website, hence increase CTR of your webpage.

What is an example of a meta description?

Use meta in a sentence. adjective. The definition of meta is a person or thing that is more than usual or that goes above and beyond. An example of meta used as an adjective are meta tags which are HTML tags that are hidden on a website screen but give search engines the title and description of the web screen.

What are meta tags in Seo?

SEO Meta Tags. One of the first things dissected in any site review is the misuse of meta tags, mainly because they’re at the top of every page in the header and are therefore the first thing seen. But we don’t want to get too negative; meta tags are some of the best tools in a search marketer’s repertoire.

What are meta keywords Seo?

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is. Meta keywords are distinguished from regular keywords because they appear “behind the scenes,” in the source code of your page, rather than on the live, visible page itself.