Blog

What is the target market for a fine dining restaurant?

What is the target market for a fine dining restaurant?

Most Desirable Vs. Johnson and Wales University in 2012 found that ages 24 to 35 are the most frequent visitors to fine dining restaurants. By income, top patrons of upscale restaurants had household incomes of $100,000 and up.

How do you market a high end restaurant?

Organic social views are few and far between, so make sure you cut the noise and reach an audience that converts into customers.

  1. Great Restaurant Content >
  2. Paid Social Advertising Budget >
  3. Influencer Marketing >
  4. Social Media Giveaways >
  5. Restaurant Reviews >
  6. Delivery Apps >
  7. Tour Guides & Concierges >
  8. Foodie Apps >

How do you identify your target market?

How to identify your target market

  1. Analyze your offerings. Ask yourself what problems your products and services solve, and, in turn, to whom they appeal.
  2. Conduct market research.
  3. Create customer profiles and market segments.
  4. Assess the competition.

Does Philly have Michelin star restaurants?

Well, actually, it’s not that Philadelphia lacks the kind of restaurants that earn Michelin stars. The Michelin Guide has been released in only three cities in the United States: New York, Chicago, and San Francisco.

What is the target market for a small restaurant?

A good rule of thumb is to only consider the intial 1-mile and 3-miles radius around your restaurant when evaluating the presence of your target market. Whatever the sex, age and income of the persons most likely to eat your food, those persons need to be living or working in great numbers within a 1 to 3 mile radius of your restaurant.

What is the target customer of my Restaurant?

The target customer of your restaurant is a specific segment of the larger dining market. Target markets are determined by a combined analysis of: Demographics: segments of the population as divided by shared characteristics, including age, sex, income, education, religion, race, and geographical location

Does your target market live or work in your area?

While these examples seem obvious, I’ve seen many restaurant make the mistake of putting their concept in an area where their target market does not live or work in great numbers. A good rule of thumb is to only consider the intial 1-mile and 3-miles radius around your restaurant when evaluating the presence of your target market.

Do you know your target demographics for restaurant advertising?

Unfortunately, it can’t be everyone – your menu, ambiance, and other factors are going to appeal to some but not others. Identifying your target demographic will help you spend your time and advertising dollars smarter by tailoring your efforts to those who are most likely to dine at your restaurant.