What characterizes the variable cost pricing approach?
What characterizes the variable cost pricing approach?
Which of the following characterizes the variable-cost pricing approach? In this approach, any contribution to fixed cost after variable costs are covered is profit to the company. In this approach, prices are often set on a cost-plus basis, that is, total costs plus a profit margin.
What is Decentering translation?
Decentering. Definition. modified back translation where back translation is performed until a version can be back translated perfectly with no errors by a NEW translator. Term.
What is a parallel text in translation?
A parallel text is a text placed alongside its translation or translations. Parallel text alignment is the identification of the corresponding sentences in both halves of the parallel text.
What is most likely a problem associated with the use of secondary data?
Which of the following is most likely a problem associated with the use of secondary data? lack of adequate demographic data from which meaningful samples can be drawn. Only $2.99/month. In many rural areas, there are no street maps, some streets are not identified, and some houses are not numbered.
Which of the following is a reason why secondary foreign data may be unreliable?
Which of the following is a reason why secondary foreign data may be unreliable? Researchers often do not know the language in which the data is available. Secondary data is considered valid if it is. consistent with another set of data of known validity.
What are the three types of market research?
The 3 main types of market research
- Exploratory research. The beginning of a project is often marked by many doubts. There is a lack of basic information that will guide the next steps and help set the road for success.
- Descriptive research. Descriptive research is more palpable in relation to exploratory research.
- Causal research.
Which of the following is an inaccurate description of secondary data use in global markets?
Which of the following is an inaccurate description of secondary data use in global markets? overstate the size and short-term attractiveness of individual country markets.
What is translation and types of translation?
Roman Jakobson in Hatim and Munday makes a very important distinction between three types of written translation:1)Intralingual translation,translation within the same language, which can involve rewording or paraphrase, 2) Interlingual translation,translation from one language to another,3)Intersemiotic translation …
What is back translation method?
Back translation is defined as: a procedure whereby a translator (or team of translators) interpret or re-translate a document that was previously translated into another language, back to the original language.
What is forward and backward translation?
The forward-backward method begins with a version of the question set in the language in which it was originally developed, for example, English. Then, another professional translates the French version back into English (back translation) and the two English versions are compared.
What is the problem with using the back translation method?
What is a problem with using the “back-translation” method? The literal meaning of the words is sometimes lost. Participants might not have good enough language skills to understand the materials. The researcher has no way of identifying whether the translators faithfully captured the meaning.
What should an organization do once it has determined the sources of information to fulfill the marketing research objectives?
Analyze, interpret, and summarize the information gathered. After an organization has determined the sources of information to fulfill the research objectives, it should consider the costs and benefits of the research effort.
What is test translation?
Thorough translation methods help reduce bias and enhance equivalence of multilingual versions of a test. Of equal importance is statistical verification of equivalence. Equivalence addresses the question of comparability of observations and test scores across cultures.
What is the first step of the marketing research process?
The marketing research process involves six steps: 1: problem definition, 2: development of an approach to the problem, 3: research design formulation, 4: data collection, 5: data preparation and analysis, and 6: report preparation and presentation.
What should marketing researchers do once they have determined the sources of information to fulfill the research objectives?
What should marketing researchers do once they have determined the sources of information to fulfill the research objectives? (A) Assess the suitability of available statistical methods for analyzing the data.
How do you evaluate translation quality?
The following factors can determine translation quality:
- Translated content rightly conveys the meaning of the original text.
- Words and expressions used are in-line with the target audience.
- No room for spelling mistakes and grammatical errors.
- Follow guidelines for dates, addresses, and measurements.
What is the process of back translation quizlet?
In back translation the questionnaire is translated from one language to another, and then a second party translates it back into the original. In this process, more than two translators are used for the back translation; the results are compared, differences discussed, and the most appropriate translation selected.
What is a severe limitation of using the Internet for primary research?
What is a severe limitation of using the Internet for primary research? The data on the Internet are usually outdated. Secondary data cannot be accessed on the Internet for conducting research. Using the Internet for primary research is the most expensive way of conducting primary research.
What is a disadvantage of decentralized research management quizlet?
One disadvantage of decentralized research management is possible ineffective communications with home- office executives. Another potential unwarranted dominance of large-market studies in decisions about global standardization.
What is translation assessment?
A. Definition of Translation Assessment Translation Assessment is a method of examining translations focusing on learning and teaching, used to show faculty what the students are learning. This information is used to improve teaching and shared with students to improve learning.
When selecting a distribution channel A company should consider?
Selecting a distribution channel can directly impact a product’s success. There are five key factors to consider: Size of the market—includes the variety of customer profiles. Cost of the distribution channel—absolute value cost, cost per customer, profitability of different channel options, fixed versus variable costs.
What is the main purpose of back translation?
What is Back Translation? A back translation allows you to compare translations with the original text for quality and accuracy. Back translations help to evaluate equivalence of meaning between the source and target texts.
How do market researchers conduct qualitative research?
The research is typically done by conducting interviews with customers or organizing focus groups to collect feedback on marketing content and collaterals. In this way, the surveyor can explore different topics in-depth and get feedback from the respondents.
Which research methodology is most commonly used by quantitative research?
There are two main sampling methods for quantitative research: Probability and Non-probability sampling. Probability sampling: A theory of probability is used to filter individuals from a population and create samples in probability sampling.
How do you test a translation?
There are five ways to test a translation:
- Comparison with the source language.
- Back – translation into source language.
- Comprehension tests.
- Naturalness and readability tests.
- Consistency checks.