What market is innocent drinks in?

smoothie market
Innocent Drinks changed the smoothie market in the UK You can find them in almost every supermarket in the UK. They come in every size and have a beautiful packaging. There is something in them that makes you fancy a healthy meal and on top of that, they are delicious.

How much is innocent market share?

The sector as a whole has seen a decline since its peak in 2006 and 2007, but Innocent continues to dominate with around 80% market share.

Is Innocent Drinks expanding?

Innocent Drinks posts boost in international sales growth Headline growth was driven by a 43% sales surge in France and 21% growth in Germany. Sales were also up by 8% in the UK as the brand gained “significant” market share, which now makes up just under 40% of total sales.

Is Innocent drinks a global brand?

As a result, they decided to launch their own registered charity, The Innocent Foundation, in 2004. To date, it has supported 67 different environmental projects. The same year, Innocent opened its overseas offices in Amsterdam and Paris and its continued growth as a global brand began.

Who owns Innocent Drinks?

The Coca-Cola Company
Innocent Drinks/Owners

Where are Innocent Drinks manufactured?

Rotterdam, Holland
But the smart thing about the Innocent Drinks production facility based in Rotterdam, Holland, is that it will be completely off grid. The factory will produce its own energy supply, it recycles excess heat being produced and repurposes it – to put it simply it is a future proofed sustainable facility.

Who owns innocent drinks?

How much does innocent make a year?

Today Innocent is one of the UK and Europe’s largest smoothie and juice brands, with annual sales of more than £350m.

Who invested in Innocent?

After quitting their jobs, the three struggled to find investment, but eventually had a lucky break when Maurice Pinto, a wealthy American businessman, decided to invest £250,000. In total, it took fifteen months from the initial idea to taking the product to market.

Is Innocent Drinks owned by Coca-Cola?

You might already know that innocent is owned by Coca Cola. We first started working with them in 2009, when they bought a 20% share in our business. Over the years, as we got to know them and they got to know us, Coke bought more shares, until 2013, when they took full ownership.

Why are innocent drinks so popular?

There is something in them that makes you fancy a healthy meal and on top of that, they are delicious. All these qualities have made Innocent Drinks the successful brand it is today, and behind that innocent bottle there is an impeccable marketing strategy that Richard Reed, one of the co-founders and CEO of the company shared with us.

What is the distribution strategy of Innocent Drinks?

Innocent drinks use intensive distribution strategy by placing their product in as many places and outlet as possible. The company strategy has been shifted from push to pull as being the largest seller in UK and successful brand name, consumers demand the product.

Who is the founder of Innocent Drinks?

The founder of Innocent Drinks, Richard Reed visited Startup Grind London for a ‘fireside chat’. We talked about his personal journey and the journey of Innocent Drinks from start to ending up under the wings of The Coca Cola Company. You can find them in almost every supermarket in the UK. They come in every size and have a beautiful packaging.

Where to buy Innocent Drinks in the UK?

We talked about his personal journey and the journey of Innocent Drinks from start to ending up under the wings of The Coca Cola Company. You can find them in almost every supermarket in the UK. They come in every size and have a beautiful packaging.